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The New Automotive Growth OS

Move Metal Faster.

Marketing Meets Data.

A unified operating system combining platform intelligence, cinematic creative, and 45 years of retail expertise.

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Dealers Served

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Mail Pieces Deployed

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Median Growth

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Years Experience

mudd-advertising-ecosystem

Market Intelligence

Automotive Growth News — Powered by Mudd

Daily insights from the Automotive Growth OS to help dealers maximize revenue, optimize media,
and stay ahead of market shifts.

Top-Selling Models — This Week
Today

Top-Selling Models — This Week

Truck and SUV demand increased +14% in Midwest markets. Sedans dropped –8%.

Shopper Credit Tier Movement
Today

Shopper Credit Tier Movement

Prime shoppers up 6% YoY; subprime recovering slightly after 3 months of decline.

Used vs New Car Demand Forecast
Today

Used vs New Car Demand Forecast

Used-car interest is climbing in 7 of 10 regions — strongest in southern states.

Search Market Signal
Today

Search Market Signal

Average CPC for 'near me' automotive searches up 12% this month.

Social Media Cost Trends
Today

Social Media Cost Trends

Facebook CPL dropped to its lowest point in 6 months — strong opportunity for retargeting.

Direct Mail Benchmarks
Today

Direct Mail Benchmarks

Service lane repair reminders delivered a 28% lift in RO count.

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How We're Harnessing AI for Impact

Cutting-edge artificial intelligence and proprietary technology platforms that transform raw data into dealership growth

AI AUDIENCE CREATION

Intelligently identify and segment high-value audiences using machine learning

MUDDid™

Proprietary ID system connecting online behavior to offline dealership data

VIN SELECT

Precise vehicle-level targeting based on specific model and year data

EQUIFAX

Credit and demographic enrichment for predictive buyer scoring

Our AI-driven approach combines proprietary data with industry-leading enrichment to unlock growth opportunities

Powered by Two Engines

Mudd combines rigorous platform intelligence with award-winning creative production to drive
results.

360° Direct Mail

360° Direct Mail

High-response direct mail campaigns that cut through the noise. We combine data-driven targeting with premium production to deliver physical touchpoints that convert.

Campaign Features

  • Variable Data Printing (VDP)
  • PURL Integration & Tracking
  • Saturation & Targeted Lists
  • Automated Trigger Programs
  • Conquest & Retention Strategies

"Direct mail response rates are 5-9x higher than digital channels alone."

Full-Service Agency

Full-Service Agency

Integrated media planning and award-winning creative execution. From strategy to screen, we build cohesive brand experiences across every channel.

Agency Capabilities

  • Strategic Media Buying
  • Video Production (TV & OTT)
  • Digital Marketing (SEM/Social)
  • Brand Identity & Design
  • Co-op Compliance Management
45+
Years EXP.
300+
TEAM MEMBERS
Mudd Advertising

Full Service Agency & Production House – All Under One Roof!

From compelling retail commercials to hard-hitting direct response automotive ads, to web-based videos, radio production, direct mail, and digital marketing — Studio5@Mudd is a full spectrum advertising agency and electronic production powerhouse.

Dream an idea & we can make it happen. Our think tank creates direct marketing, radio, TV and web video solutions for clients and agencies from around the country.

Studio Production

High-quality creative videos for businesses with 45 years of experience.

Traditional Media

Proven strategies leveraging traditional media to maximize your reach.

Digital Marketing

Paid search, SEO, targeted digital video, and more to drive customers.

Branding & Creative

Exceptional design solutions that capture customer attention.

The Core Brain

Meet MuddVision

The intelligence layer that unifies your dealer data, ad signals, website interactions, and Equifax insights into a single source of truth.

Data Inputs
DMS, CRM, Ad Channels, Website Events, Equifax

Processing Engine

POWERED BY MUDD

Growth Outputs
Smarter Audiences, Optimized Spend, Higher Revenue
DMS
CRM
Equifax
Web Events
Mudd Vision Core
ROI Reports
Audience List
Ad Insights

OEM Partnerships

Certified OEM Solutions

Maximize your match fund opportunities with our certified OEM digital advertising programs
designed specifically for automotive dealerships.

GM Dealer Digital Solutions

GM Dealer Digital Solutions

Increase your ROI with GM-certified digital advertising. Make the most of your match fund opportunities with PPC, SEO, CTV, Audio, and more.

Explore GM Solutions
Market Center

Market Center

Your complete marketing dashboard for multi-platform campaign management. Track performance, optimize spend, and drive results with real-time analytics.

Explore MarketCenter

Plug Into Your Existing Stack

No rip and replace. We integrate with 20+ dealer systems, marketing platforms, and data providers directly into your workflow.

CDK

Reynolds & Reynolds

Dealertrack

Equifax

Salesforce

Google Ads

Meta

CTV Platforms

Choose Your Path

Tailored solutions built for the specific challenges of automotive leadership.

Dealer Principal

  • Revenue Growth
  • ROI Transparency
  • Inventory Turn
Boost My Sales

Marketing Director

  • Multi-touch Attribution
  • Campaign Efficiency
  • Creative Performance
Optimize My Marketing

CTO / IT Leader

  • Secure Integrations
  • Data Pipelines
  • Platform Reliability
See Architecture

OEM Partner

  • Co-op Compliance
  • Brand Consistency
  • Nationwide Sales
Explore OEM Solutions

Calculate Your Untapped Growth Potential

See exactly how much revenue our technology-enabled systems could generate for your dealership based on current benchmarks.

Monthly Ad Spend$15,000
Leads Per Month350
Close Rate (%)12%
Avg Front/Back Gross$2,200

Projected Monthly Revenue Lift

+$25,872

Current Estimated Revenue$92,400
With Mudd Growth OS$118,272

Email me the full report

Includes breakdown by channel and creative recommendations.

What Our Dealers Say

Hear from dealerships across the country who trust Mudd to drive their marketing success.

Perry Max Webb

Perry Max Webb

VP/GM, Webb Chevrolet

"We used to try to do it all ourselves, it was impossible. With Mudd, we simply proof it all at the end. That gives us time to focus on our employees, our customers, and to do the things we need to do to keep rolling forward."

Stanley Griffin

Stanley Griffin

GM, Beaty Chevrolet

"We've used Mudd advertising for over 14 years. They're more of a partnership than a vendor to us. That's how we do business and we appreciate the fact that it's the way they do business."

Alex Henderson

Alex Henderson

Clift Buick GMC

"Mudd is an agency that can manage all of our current campaigns and do everything in-house, which is the best part about Mudd. They also bring me new ideas and push back on me when I'm stubborn. And I'm thankful that Mudd can bring the latest and greatest and be innovative with it."

Brian Harrigh

Brian Harrigh

Regional GM, Boucher Group Inc.

"We do direct mail and social campaigns, we've done video for a couple years. VIN Select is a great tool that allows us to focus on some of our problem inventory. And every month Mudd takes us on a deep dive every single month to see what's working."

Scott Tiegland

Scott Tiegland

Boucher Buick GMC

"With its knowledge, the Mudd team opens us up to new possibilities of what we can do with our advertising budget."

Chris Leslie

Chris Leslie

Henderson Chevrolet

"We do everything from direct mail pieces, email pieces, digital, YouTube, TV, and even the displays that we have inside our showrooms. Mudd puts it all into one big package for us."

Interactive Diagnostic

Dealership Advertising Health Check

Answer a few quick questions to see how your dealership's marketing stacks up — and where you're leaving money on the table.

10,000+
Dealers Served Nationwide
45 Years
Of Automotive Growth Expertise
30-60%
Average ROI Improvement

Dealer Intelligence

Latest trends, benchmarks, and strategies from our team of automotive experts.

Our Leadership Team

For over four decades, Mudd Advertising has been at the forefront of automotive marketing innovation. Our leadership team combines deep industry heritage with cutting-edge technological vision.

Jim Mudd, Jr - CEO

CEO

Jim Mudd, Jr

Rob Mudd - Chief Futurist

Chief Futurist

Rob Mudd

Mandy Westendorf - COO

COO

Mandy Westendorf

Corey Altor - CFO

CFO

Corey Altor

Patrick Dice - Vice President of Agency Services

Vice President of Agency Services

Patrick Dice

Vern Kalkbrenner - Vice President of Sales

Vice President of Sales

Vern Kalkbrenner

Eric Simmons - Business Development Director

Business Development Director

Eric Simmons

Jason Peterson - Sales Director

Sales Director

Jason Peterson

Wendy Jermier - Director of Human Services

Director of Human Services

Wendy Jermier

Awards & Recognition

Trusted by industry leaders and recognized for excellence

Employers of Choice 2025
The Courier Best of the Best 2025
Top Work Places 2025
Google Premier Partner 2025
Employers of Choice 2025
The Courier Best of the Best 2025
Top Work Places 2025
Google Premier Partner 2025
Employers of Choice 2025
The Courier Best of the Best 2025
Top Work Places 2025
Google Premier Partner 2025
Employers of Choice 2025
The Courier Best of the Best 2025
Top Work Places 2025
Google Premier Partner 2025

Ready to Turn Your Data
Into Dealer Growth?

Stop guessing with your marketing budget. Start operating with precision.

  • Free Market Analysis
  • Custom Growth Plan
  • No Long-term Contracts

Talk to a Strategist

Already a client? Log in to MuddVision

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